what are platinum keywords amazon

Introduction

Amazon is the world's largest online retailer, and it offers a wide variety of products for sale. In order to compete on Amazon, it is important to use the right keywords in your product listings. Platinum keywords are a type of keyword that can help you achieve higher rankings in Amazon search results.

In this article, we will discuss what platinum keywords are, why they are important, and how to find and use them in your Amazon listings. We will also provide you with a list of platinum keywords that you can use to improve your Amazon rankings.

What are Platinum Keywords?

Platinum keywords are a type of keyword that is used to target a specific product category on Amazon. They are typically longer and more specific than other types of keywords, and they are often used by sellers who are looking to improve their product rankings.

For example, a platinum keyword for the product category "women's shoes" might be "black leather boots." This keyword is specific to the product category, and it is also likely to be used by a large number of shoppers.

Platinum keywords are important because they can help you to improve your product rankings and drive more traffic to your Amazon listings. When shoppers search for a platinum keyword, your listing will be more likely to appear at the top of the results page. This means that you will have a better chance of converting shoppers into customers.

If you are interested in learning more about platinum keywords, you can read our blog post on the topic: What are Platinum Keywords on Amazon?

Why are Platinum Keywords Important?

Platinum keywords are important because they can help you to improve your Amazon rankings and drive more traffic to your listings. When you use platinum keywords in your titles, descriptions, and bullet points, you are more likely to appear in the search results for those keywords. This means that more potential customers will see your listings and be able to purchase your products.

In addition, platinum keywords can help you to attract more qualified traffic to your listings. When people search for platinum keywords, they are typically looking for products that meet their specific needs. This means that if you use platinum keywords in your listings, you are more likely to attract customers who are actually interested in buying your products.

Overall, platinum keywords are a valuable tool that can help you to improve your Amazon rankings, drive more traffic to your listings, and attract more qualified traffic. If you are serious about selling products on Amazon, then you should definitely consider using platinum keywords in your listings.

How to Find Platinum Keywords

There are a few different ways to find platinum keywords. Here are a few of the most popular methods:

  • Use the Amazon Keyword Tool
  • Use a keyword research tool
  • Use a competitor analysis tool
  • Ask your customers

Let's take a closer look at each of these methods.

Use the Amazon Keyword Tool

The Amazon Keyword Tool is a free tool that you can use to find keywords that are relevant to your product. To use the tool, simply enter your product title into the search bar and click on the "Get Started" button. The tool will then generate a list of keywords that are relevant to your product.

You can use the Amazon Keyword Tool to find platinum keywords by filtering the results by "Search Volume" and "Competition." Keywords with a high search volume and low competition are more likely to be platinum keywords.

Use a Keyword Research Tool

There are a number of paid keyword research tools that you can use to find platinum keywords. These tools typically offer a wider range of features than the Amazon Keyword Tool, including the ability to track keyword trends and generate keyword lists.

Some of the most popular keyword research tools include:

  • Semrush
  • Ahrefs
  • Moz Keyword Explorer
  • KeywordTool.io

Use a Competitor Analysis Tool

You can also find platinum keywords by analyzing your competitors. To do this, simply visit the product pages of your competitors and take note of the keywords that they are using.

You can also use a competitor analysis tool to help you identify platinum keywords. These tools typically allow you to track your competitors' keyword rankings and see what keywords they are bidding on in paid advertising campaigns.

Ask your Customers

Finally, you can also find platinum keywords by asking your customers. This is a great way to get insights into the keywords that your customers are using to find your products.

You can ask your customers about their search terms in a variety of ways, such as:

  • Surveys
  • Email interviews
  • Social media polls

By following these methods, you can find a number of platinum keywords that you can use to improve your Amazon rankings.

How to Use Platinum Keywords in Your Amazon Listings

Once you have identified a list of platinum keywords, you can start using them in your Amazon listings. Here are a few tips:

  • Use platinum keywords in your product title. This is the most important place to use platinum keywords, as it is the first thing that potential customers will see when they search for your product.
  • Use platinum keywords in your bullet points. Bullet points are a great way to highlight the features and benefits of your product, and they are also a great place to use platinum keywords.
  • Use platinum keywords in your product description. The product description is a great place to go into more detail about your product and its features. Be sure to include plenty of platinum keywords in your product description.
  • Use platinum keywords in your images. When you upload images to your Amazon listing, be sure to include the platinum keywords in the alt text. This will help potential customers find your product when they search for those keywords.

By following these tips, you can increase the visibility of your Amazon listings and attract more potential customers.

Examples of Platinum Keywords

Here are some examples of platinum keywords that you can use in your Amazon listings:

  • "Apple iPhone 13 Pro Max"
  • "Samsung Galaxy S22 Ultra"
  • "Nintendo Switch OLED"
  • "PlayStation 5"
  • "Xbox Series X"

These are all high-volume keywords that are searched for frequently by Amazon shoppers. By using these keywords in your listings, you can increase your chances of being found by potential customers.

VII. Conclusion

In this article, we have discussed what platinum keywords are and why they are important for Amazon sellers. We have also provided tips on how to find and use platinum keywords in your Amazon listings. By following these tips, you can improve your Amazon rankings and increase your sales.

If you have any questions about platinum keywords, please feel free to leave a comment below. We would be happy to help you out.

Resources

Here are some resources that you can use to learn more about platinum keywords and how to use them to improve your Amazon rankings:

FAQs

Q: What are platinum keywords?
A: Platinum keywords are high-value keywords that are searched for frequently by Amazon shoppers. They are typically longer, more specific keywords that indicate a buyer's intent to purchase.
Q: Why are platinum keywords important?
A: Platinum keywords are important because they can help you to improve your Amazon rankings and drive more traffic to your listings. When you use platinum keywords in your listings, you are more likely to be found by shoppers who are looking for products like yours.
Q: How do I find platinum keywords?
A: There are a few different ways to find platinum keywords. You can use a keyword research tool, such as Keyword Planner or SEMrush, to find keywords that are relevant to your product and have a high search volume. You can also use Amazon's own keyword research tool to find keywords that are relevant to your product and that are being used by other sellers.
Q: How do I use platinum keywords in my Amazon listings?
A: There are a few different ways to use platinum keywords in your Amazon listings. You can include them in your title, your bullet points, and your description. You can also use them in your product images and your product videos.
Q: What are some examples of platinum keywords?
Some examples of platinum keywords include:
* "mens running shoes"
* "womens waterproof boots"
* "baby crib mattress"
* "electric toothbrush"
* "gaming laptop"
Q: How can I use platinum keywords to improve my Amazon rankings?
There are a few things you can do to use platinum keywords to improve your Amazon rankings. First, make sure that you are using the right keywords in your listings. Second, use platinum keywords in your title, bullet points, and description. Third, use platinum keywords in your product images and your product videos. Fourth, optimize your listings for your target keywords. Fifth, use Amazon PPC to bid on your target keywords.
Q: What are the benefits of using platinum keywords?
There are a number of benefits to using platinum keywords in your Amazon listings. These benefits include:
* Increased visibility: When you use platinum keywords in your listings, you are more likely to be found by shoppers who are looking for products like yours.
* Increased traffic: When you are found by more shoppers, you are more likely to drive traffic to your listings.
* Increased sales: When you drive more traffic to your listings, you are more likely to make sales.
Q: What are the risks of using platinum keywords?
There are a few risks associated with using platinum keywords. These risks include:
* Increased competition: Platinum keywords are often used by other sellers, so you may face more competition when you use them.
* Higher costs: Platinum keywords can often be more expensive than other keywords.
* Lower conversion rates: Platinum keywords may have lower conversion rates than other keywords because they are often used by shoppers who are more likely to be comparison shopping.
Q: What is the best way to use platinum keywords?
There is no one-size-fits-all answer to this question. The best way to use platinum keywords will vary depending on your product, your target audience, and your budget. However, there are a few general tips that you can follow to use platinum keywords effectively.
* Use the right keywords: Make sure that you are using the right keywords in your listings. This means using keywords that are relevant to your product, that have a high search volume, and that are not too competitive.
* Use platinum keywords in your title, bullet points, and description: Platinum keywords are most effective when they are used in your title, bullet points, and description. This is because these are the areas of your listing that are most likely to be seen by shoppers.
* Use platinum keywords in your product images and your product videos: Platinum keywords can also be used in your product images and your product videos. This can help to improve your visibility in Amazon's search results and drive more traffic to your listings.
* Optimize your listings for your target keywords: In addition to using platinum keywords, you should also optimize your listings for your target keywords. This means using keywords in your title, bullet points, description, product images, and product videos. You should also make sure that your listings are well-written and informative.
* Use Amazon PPC to bid on your target keywords: You can also use Amazon PPC to bid

Call to Action

If you want to learn more about how to use platinum keywords to improve your Amazon rankings, be sure to check out our free guide: The Ultimate Guide to Amazon Platinum Keywords.

In this guide, you'll learn everything you need to know about platinum keywords, including:

  • What are platinum keywords?
  • Why are platinum keywords important?
  • How to find platinum keywords
  • How to use platinum keywords in your Amazon listings
  • Examples of platinum keywords

So if you're ready to take your Amazon rankings to the next level, be sure to download our free guide today!

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